Case Study for pinklily
Sascha Griffin originally contacted GrifGraf to help redevelop the brand and web site of her family owned business "Snowmaster". So happy was she with the work completed, she commissioned GrifGraf to help out with her new business idea "pinklily".
What is pinklily
pinklily is a glamorous mail order business designed for the modern woman. With a fabulous range that is growing all the time, pinklily makes women look and feel fantastic.
The Challenges
- design a brand that embodied what Sascha had in her mind.
- create a web site that would become "viral" meaning everyone would tell their friends about it.
- google to list pinklily ASAP so the sales will start.
- create a range of marketing materials and ads to further develop the brand.
The Process
We worked very closely with Sascha to get an in depth understanding of the sort of business she was trying to develop, and the people who would be a "pinklily Customer".
After we had a clear picture we developed several branding concepts, Sascha was so excited with what we came back with, with a few minor amendments we got right the first try.
From there we registered the domain and started developing the web site, already having a clear understanding of the brand we needed to know more about how Sascha would manage her business processes and any concerns she had about an online business.
Several key things arose from those questions that meant existing shop packages would not suit Sascha's needs entirely. So we built what is essentially cut down custom shopping cart that holds absolutely no personal or confidential information online.
The look and feel of the web site is particularly "girlie" inline with the people pinklily are marketing to. The site created is easy to navigate, easy to order, the whole experience for the shopper is straight forward.
The site from Sascha's point of view couldn't be simpler. The admin functions are designed to allow Sascha to add/delete products, testimonials, links and all the content on her site herself. Which means she doesn't have any ongoing site maintenance or site update fees.
We registered pinklily.com.au with google using one of our preferred web site promotion companies and is listed in 3 days!!!
Sascha brilliantly booked space in some great magazines who also gave pinklily's signature product - 'the clear plastic shoe box' a lot of editorial. Pinklily was selling product only 5 days after the site went live.
The Solutions
- Complete branding strategy and implementation
- Complete web site needs analysis
- Complete custom web site
- Ongoing Advertising and Marketing Material
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